Creadores · 12 jun
Caroline Chambers trata Instagram como un timbre, no como un destino
Cómo la principal escritora de gastronomía de Substack usa los DMs automatizados de ManyChat para convertir videos de cocina en suscriptores de pago a gran escala
- Chambers uses Instagram video as a conversion trigger, not a destination: a comment prompt plus ManyChat automation routes viewers directly to a paid Substack subscription.
- Owning the subscriber list on Substack is the strategic core. A follower count belongs to the platform; a subscriber relationship belongs to the creator.
- The comment-to-DM funnel structure is replicable in any niche where content has a discrete, requestable output with near-zero friction to claim.