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Back to Latest

Articles on athlete-business

Latest coverage in athlete-business

Latest Articles1 / 30
Influencer marketingPublicis launches Influential Sports as scalable sports influencer infrastructureThe new offering packages creators, athletes, NIL talent, fan intelligence, and Epsilon data for brands trying to reach sports audiences.
  • Publicis Groupe
  • Epsilon
  • Sports Marketing
  • NIL
Kai·Sep 13, 2026·5 min readRead the story
02Venture capitalCollaborative Fund’s D.C. United stake treats sports as long-duration VC capital
  • Collaborative Fund
  • D.C. United
  • Audi Field
  • Thrive Capital
Kai·Sep 13, 2026·6 min readRead the story
03National Football LeagueCNBC’s $10.36 Billion NFL Average Meets the Seahawks Sale That Broke the Cap Theory
  • NFL
  • Seattle Seahawks
  • CNBC
  • Shad Khan
Kai·Sep 10, 2026·4 min readRead the story
04Name, Image and LikenessNIL Go cleared $35.4 million by making athlete deals operational
  • NIL Go
  • College Sports Commission
  • Deloitte
  • House Vs NCAA
Kai·Sep 10, 2026·5 min readRead the story
05Victoria's Secret PinkPink’s Test: Becoming More Than Victoria’s Secret’s Little Sister
  • Victoria's Secret Pink
  • Victoria's Secret & Co.
  • Adore Me
  • Aerie
Kai·Sep 8, 2026·5 min readRead the story
06Sports marketingComo 1907, Rhuigi Villaseñor, and why fashion hires are brand strategy
  • Como 1907
  • Rhuigi Villaseñor
  • Brooklyn Sports & Entertainment
  • Sports Marketing
Kai·Sep 6, 2026·4 min readRead the story
07College athleticsCollege Jersey Patches Turn Uniforms Into a New Ad Product
  • College Jersey Patches
  • NCAA
  • LSU
  • Sports Business Journal
Kai·Sep 6, 2026·5 min readRead the story
08National Football LeagueNFL Sept 1 Betting Deals Sell Marks, Events, and Access to Three Operators
  • NFL Betting Partnerships
  • DraftKings
  • FanDuel
  • Fanatics Betting And Gaming
Kai·Sep 3, 2026·5 min readRead the story
09JioHotstarJioHotstar goes global without the sports bill
  • JioHotstar
  • Reliance
  • Streaming Media
  • Sports Rights
Kai·Sep 3, 2026·4 min readRead the story
10Women's sportsNike’s Global Sport Summit and RAJ Sports Epicenter Week Move Women’s Sports From Proof to Infrastructure
  • Nike
  • RAJ Sports
  • Epicenter Week
  • Portland Thorns
Kai·Sep 1, 2026·4 min readRead the story
11DAZNDAZN buys EverPass as sports streaming goes after bars, not just home subscribers
  • DAZN
  • EverPass Media
  • NFL Sunday Ticket
  • Sports Streaming
Kai·Sep 1, 2026·4 min readRead the story
12National Football LeagueNFL betting data deals: what DraftKings, FanDuel and Fanatics buy from live stats, Next Gen Stats and BetVision
  • NFL
  • DraftKings
  • FanDuel
  • Fanatics Betting And Gaming
Kai·Aug 30, 2026·5 min readRead the story
13Hugging FaceKevin Durant and Rich Kleiman's Reported $100,000 Seed and $150,000 Series A Hugging Face Bet Shows the Athlete Infrastructure Prize
  • Kevin Durant
  • Rich Kleiman
  • Hugging Face
  • Nvidia
Kai·Aug 30, 2026·4 min readRead the story
14UnrivaledUnrivaled’s $650M valuation tests a 30% player equity lesson: own the league, not just the paycheck
  • Unrivaled
  • Women’s Basketball
  • Sports Business
  • Athlete Equity
Kai·Aug 27, 2026·4 min readRead the story
15Name, image, and likenessTennessee's NIL collective shows why NIL money is moving from donor checks to owned retail
  • The Volunteer Club
  • Tennessee Volunteers
  • NIL Collectives
  • College Sports Business
Kai·Aug 27, 2026·5 min readRead the story
16Private equityThe Lakers, Thrive Capital's Joshua Kushner, and Bob Iger show why teams price like media tech assets
  • Los Angeles Lakers
  • Joshua Kushner
  • Bob Iger
  • Private Equity In Sports
Kai·Aug 25, 2026·6 min readRead the story
17Prediction marketThe Athletic and Kalshi show why prediction markets want sports media
  • The Athletic
  • Kalshi
  • BetMGM
  • Sports Media
Kai·Aug 25, 2026·5 min readRead the story
18Name, image and likenessLoop Neighborhood Markets and Cal Athletics Turn NIL Into Measurable Local Media
  • Loop Neighborhood Markets
  • Cal Athletics
  • NIL
  • Learfield
Kai·Aug 25, 2026·4 min readRead the story
19Name, image and likenessNIL tax strategy turns endorsement cash into business revenue
  • College Sports NIL
  • College Athletes
  • Revenue Sharing
  • MGO CPA
Kai·Aug 23, 2026·4 min readRead the story
20Student athlete compensationThe $4M college left tackle explains NIL pay better than NFL comps
  • NIL
  • College Football
  • NCAA
  • Sportico
Kai·Aug 23, 2026·5 min readRead the story
21Name, image and likenessTravis Kelce NIL Matchmaking Shows What Brands Now Buy From Athletes
  • TEKTA
  • Publicis Sports
  • Travis Kelce
  • 3 Arts Sports
Kai·Aug 20, 2026·4 min readRead the story
22Athlete brandingHow the StudBudz Turned WNBA All-Star Twitch Access Into a $1M Brand Business
  • StudBudz
  • WNBA
  • Twitch
  • AT&T
Kai·Aug 20, 2026·4 min readRead the story
23Sports ownershipJoshua Kushner's Lakers Angle: Iconic Team, Powerful Tax Shield
  • Joshua Kushner
  • Los Angeles Lakers
  • Bob Iger
  • Thrive Capital
Kai·Aug 18, 2026·4 min readRead the story
24Sales automationArtisan Said Stop Hiring Humans. Then It Hired a Human for Sales
  • Artisan
  • AI Sales Agents
  • Ava AI BDR
  • Sales Automation
Kai·Aug 18, 2026·4 min readRead the story
25College footballMack Brown's Fifth Place Beats Second Lesson for AI Roster Money
  • College Football
  • NIL
  • Mack Brown
  • NCAA
Kai·Aug 18, 2026·5 min readRead the story
26Google GeminiGoogle Turns On Gemini for Students, and AI Study Tools Go Default
  • Google Gemini
  • Google Classroom
  • AI In Education
  • Edtech
Kai·Aug 16, 2026·4 min readRead the story
27Klutch Sports GroupRich Paul and Klutch Sports show why a $15 million check is not always control
  • Rich Paul
  • Klutch Sports
  • LeBron James
  • Blaze Pizza
Kai·Aug 16, 2026·4 min readRead the story
28Los Angeles LakersLA Lakers $12B Sale to Bob Iger and Josh Kushner Is a Media Platform Signal
  • Los Angeles Lakers
  • Bob Iger
  • Josh Kushner
  • NBA Valuations
Kai·Aug 13, 2026·5 min readRead the story
29Private equity in sportsPrivate Capital Turns Teams From Trophy Assets Into Structured Investment Products
  • Private Equity Sports Ownership
  • NFL
  • Arctos
  • Apollo
Kai·Aug 13, 2026·5 min readRead the story
30Sports sponsorshipPhillies sponsorship inventory explains local sports advertising's million dollar question
  • Philadelphia Phillies
  • NBC Sports Philadelphia
  • Wapner Newman
  • Independence Blue Cross
Kai·Aug 11, 2026·4 min readRead the story