EA AdvertisingEA Advertising Is Not a Feature. It Is Infrastructure.By building its own ad platform rather than licensing one, EA is turning its 120-million-player audience into a structured revenue layer that no third party controls.EA AdvertisingElectronic ArtsIn-Game AdvertisingEA SPORTSSkill Issue·Jun 16, 2026·4 min readRead the story
02In-game advertisingXbox's New Strategy Chief Wants Ads in Your Games. Here's Why That Actually Makes Sense to Study.XboxMatthew BallIn-Game AdvertisingGame Business ModelsSkill Issue·Jun 13, 2026·5 min readRead the story