Policy & regulation · Jul 15
The FTC’s AI bias warning has a catch: fairness layers can become consumer risk
Bias mitigation is still necessary. The practical question is whether the product explains the mitigation accurately enough for consumer law.
- Treat fairness layers as product behavior, not invisible ethics plumbing.
- Update claims, contracts, and user explanations whenever mitigation changes outputs.
- Keep before and after tests that show what changed, why, and who was notified.