Athlete Business · Oct 29
Ropes & Gray’s New York AI Ad Law Analysis Puts Athlete Persona Trademarks on the Balance Sheet
Synthetic ads turn faces, voices, gestures, and catchphrases into contract assets, not just brand flair.
- Treat synthetic media consent as a paid usage right, not a routine creative approval.
- Registerable persona assets can strengthen leverage when AI imitates voices, gestures, or catchphrases.
- Sponsors should localize disclosures because New York and California do not match.