Gaming · Sep 14
Blizzard roadmap strategy: early reveals can convey confidence, then lock expectations
Blizzard’s early announcement habit is a useful roadmap signal, but only if the studio can survive the expectation debt.
- Use early reveals to signal confidence only when the message is narrow and honest.
- Treat announcement timing as roadmap strategy, not just hype generation.
- Plan follow up communication before the audience fills every gap with assumptions.