Creators · Jul 13
Adweek’s Hacking ChatGPT Report Says YouTube, Niches and Press Now Pull Brand Budgets
AI discovery is turning durable creator proof into a new kind of deal flow signal.
- Make your niche obvious across public profiles, long form descriptions, interviews, and your own site.
- Treat third party press and durable archives as proof that AI assistants can summarize for brand teams.
- Watch brand briefs for AI discovery language, because deal flow may start before the first outreach email.