Athlete Business · Sep 3
NFL Sept 1 Betting Deals Sell Marks, Events, and Access to Three Operators
DraftKings, FanDuel, and Fanatics show why the league prefers a paid category roster over one exclusive sportsbook.
- Watch what leagues license, not just who they name as partners.
- Multiple official partners can increase category revenue while preserving league control of marks, events, and data.
- For operators, official access buys legitimacy, not ownership of the fan relationship.