AI & ML · Sep 16
Estée Lauder treats Generative Engine Optimisation as an AI search channel
The Profound partnership shows GEO moving from SEO side quest to measurable brand discovery workflow.
- Treat AI answer visibility as a measurable discovery channel, not a cosmetic add on to SEO.
- Start with monitoring and representation quality before chasing optimization tactics.
- Builders should watch demand for GEO tools that audit prompts, sources, answer consistency, and content impact.