the lore behind the feed

Influencer Marketing

The stories that keep pulling this idea back into the feed.

18 stories

In the feed

creator-economyUnilever’s CreatorIQ Stake Signals Brands Want More Than Influencer AccessThe deal reads less like campaign spending and more like a bet on owning the workflow, measurement, and trust layer of creator marketing.
creator-economyTikTok is trying to democratise creator ads by packaging them for everyoneThe latest Creator Marketplace rollout signals a shift from bespoke influencer deals toward creator campaigns that more advertisers can buy at scale.
creator-economyAmazon Creator Connections makes Indian influencers commerce partnersAmazon’s India launch ties creator pay to its shopping ecosystem, turning influencer work into a closer cousin of performance marketing.
creator-economyAlix Earle’s Cymbiotika Stake Turns 14.5 Million Followers Into Equity UpsideVogue’s creator-investor moment is less sponsored post, more cap table math for brands and creators.
creator-economyAI Brand Deals Are the Creator Trust Test With a Check AttachedThe smart creator question is not whether AI sponsors pay well. It is whether the deal spends down fan credibility.
creator-economyColleges Are Betting on Influencer Majors. The Real Test Is Teaching the Business Beyond PostingArizona State’s new content creation degree is a signal that creator work is moving from side quest to syllabus.
creator-economyMark Ritson Says Keep Creators, But Renegotiate the DealThe creator boom is becoming a pricing and proof problem, not a reason for brands to walk away.
creator-economySkift’s Signal: Travel Creator Deals Want Receipts, Not Million FollowersThe creator advantage in travel is shifting from audience size to provable sales impact.
creator-economySkift says travel creators can beat a million followers with sales proofThe platform scoreboard still matters, but travel marketers are favoring creator deals tied to real sales.
creator-economyKantar says creator marketing has a likes problem, not an impact planThe Creator Game Plan research is a reality check for brands and a negotiation tool for creators.
creator-economyBrands Are Faking Real Customers With AI. Here's What That Breaks.A Guardian investigation reveals brands quietly deploying AI-generated personas as genuine customers, inverting the trust logic that made influencer marketing work in the first place.
creator-economyWelcome to the Casting Era: Why Creators Are Being Hired Like ActorsBrands now scout creators for specific roles instead of follower counts, fundamentally changing how digital talent gets discovered and paid
creator-economyThe Numbers Game Creators Actually Need to WinWhy follower counts don't pay rent, and the analytics that do matter for building a sustainable creator business
creator-economyTikTok's Middle Class Is Getting Paid: Why Micro-Creators Are Commanding Bigger Brand Deals in 2026Creators with 5,000 to 50,000 followers are seeing real pricing power for the first time. Here is what is driving the shift and how to position yourself.
creator-economyTarget Ends Creator Affiliate Program: What Creators Need to KnowThe retail giant's sudden exit from affiliate marketing signals a broader shift creators must prepare for
creator-economyThe Brand Partnership Playbook Just Got Rewritten: Creator Formats That Actually Land DealsFrom Pinterest streaming series to AI-powered collaborations, the creator economy's $37B evolution is opening unexpected doors
creator-economyThe Context Paradox: Why Creators Who Stay in Their Lane Convert BetterNew research reveals how brand context, not follower count, predicts which creators actually drive sales
creator-economyThe Creator Credential That Could Change How Brands See YouIAB UK's new industry-backed certification is the first formal proof that creators understand advertiser standards — and it could reshape who brands choose to work with.

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