Athlete Business · Oct 27
The NBA Is Pulling Prediction Markets Inside Its Data Fence
Kalshi and Polymarket get official data and NBA marks, but the league keeps a hand on the trade menu.
- Treat official data rights as product control, not just licensing revenue.
- Watch permitted market types because the trade menu defines the real commercial boundary.
- Do not assume exchange partnerships mean open access; the NBA is attaching rules to legitimacy.