Creators · Sep 7
Marketers should not care about AI agents yet. That is the smart take
Agentic tools can be useful, but most teams need cleaner workflows before handing them the campaign keys.
- Test agents first on reporting, investigation, and drafting before allowing campaign changes.
- Clean permissions, approvals, and data flows matter more than adopting the newest agentic tool.
- Use simpler automation when the workflow is predictable and agents when investigation is required.