Creators · Sep 16
Tinuiti’s Meta ad fatigue tool shows when Facebook and Instagram ads need fresh creative
The Meta Creative Health Dashboard turns fatigue flags into a reminder that paid social needs a creative refresh system, not vibes.
- Treat fatigue flags as production triggers, not postmortems after spend has already softened.
- Keep creative variations ready for Facebook and Instagram before the same ad saturates an audience.
- Pair Meta signals with spend and placement data to decide what to refresh first.