Creators · Oct 5
YouTube Shorts Algorithm Turns Originality Into the Distribution Edge as Reposts Lose Value
The Shorts feed is shifting from fast recycling toward creator-made clips, and that changes which workflows are worth investing in.
- Treat originality as a distribution factor, not just a creative preference.
- Audit Shorts workflows that depend on reposting, clipping, or minimal transformation.
- Invest in repeatable creator-made formats that can survive ranking changes.