Creators · Sep 16
Meta Creator Marketing Hub and IG Live Video Ads Turn Creator Deals Into Ad Infrastructure
Meta is making creator partnerships feel less like DMs and more like paid media plumbing inside its own tools.
- Creators should review account eligibility and permissions before letting posts move into paid distribution.
- Brands should treat creator content rights as a campaign requirement, not a dashboard afterthought.
- Watch IG Live Video Ads for how Meta packages real time creator moments as ad inventory.