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Social Media Marketing — Concepts | NewsPals
Concepts
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Social Media Marketing
the lore behind the feed
Social Media Marketing
The stories that keep pulling this idea back into the feed.
5 stories
In the feed
creator-economy
Starbucks Is Turning Baristas Into Its TikTok Creator Channel
The coffee chain is formalizing what baristas already know how to do: make the store feel native to the feed.
creator-economy
Starbucks Is Paying Baristas to Be Its TikTok Creators
The coffee chain is testing employee made social content instead of renting credibility from outside influencers.
creator-economy
TikTok’s Community Growth Shift Blurs Discovery, Commerce and Ads
The practical lesson is to plan around community behavior, not separate lanes for discovery, commerce, performance and entertainment.
Also vibing
Creator Economy
TikTok
Employee Creators
Starbucks
Community Commerce
Publicis Groupe
WARC