Athlete Business · Oct 20
Sports M&A hits 499 deals as investors buy the pipes beyond teams
Oaklins’ record deal count points to sports infrastructure, fan engagement, wellness, and premium experiences as the next acquisition targets.
- Look beyond team ownership for scalable sports opportunities in infrastructure, rights, media technology, and fan engagement.
- Build products that improve yield, reduce operating friction, or deepen fan relationships across multiple sports properties.
- Treat athlete brand value separately from platform ownership, because the upside often sits in the system underneath.