Creators · Aug 28
TVREV: YouTube and Netflix turn top creators into TV dealmakers
Reported YouTube packages pair direct program funding, advertiser revenue and exclusivity windows as Netflix courts the same talent.
- Treat exclusivity as a priced right, not a throw in for a bigger check.
- Separate program funding, advertiser revenue and marketing support before comparing platform offers.
- Watch final deal terms, especially window length and penalties for simultaneous Netflix releases.