Startups · Oct 7
Melius Raised $25 Million After Learning AI Marketing Wants Assets, Not Optimizers
After its first product did not “have legs,” Melius moved from ad spend knobs to campaigns, images, and videos.
- Start AI products where customers get a usable output, not where they must first trust an abstract optimizer.
- A hard rebuild can be rational when the first wedge slows adoption or buries the obvious customer need.
- For AI ad tools, workflow ownership may matter more than asset generation alone.