Tech Culture · Aug 1
Ad Age’s AI Token Cost Story Is Really About Agency Pricing Design
Generative AI is moving from creative upgrade to metered business system, and agencies are learning that the pricing model matters as much as the prompt.
- Treat AI usage as a metered operating cost, not a background perk.
- Separate token price, volume, and activity type before cutting usage.
- Design client pricing around AI workflows before costs become surprises.