Gaming · Jul 27
Steam’s $11.1 billion biggest ever six months shows PC strategy still starts with Valve
Analyst estimates point to Valve’s strongest half year yet, and the lesson is simple: treat Steam as the main stage, not a checkbox.
- Start PC launch planning around Steam unless your audience data clearly says otherwise.
- Build visibility before release day through wishlists, demos, reviews, and smart timing.
- Treat older catalog performance and discount strategy as growth tools, not afterthoughts.