Gaming · Sep 3
Bain Gaming Report 2026 says stop building for average gamers and start winning superfans
Bain’s data points to a sharper studio strategy: pick the right players early, then design, market, and monetize around them.
- Define the target player before design and marketing decisions harden into expensive mush.
- Treat superfans as a product strategy, not a cash extraction shortcut.
- Use direct relationships to improve value, support, and relevance, not to spam loyal players.