Creators · Oct 28
Instagram's 90 minute video test asks if Reels need a YouTube like home
The Features experiment suggests Instagram wants creators to park interviews, podcasts, and vlogs inside the app, not just clip them for Reels.
- Treat Features as a test channel, not a replacement for your main long form archive yet.
- Plan long videos with Reels excerpts in mind so clips can send viewers back to deeper episodes.
- Watch for monetization details before moving resource heavy shows onto Instagram first.