Creators · Aug 14
X will replace Revenue Sharing next month to prioritize original content over repost tactics
Original Content Rewards shifts the incentive from repost traction toward posts that add reporting, analysis, creativity, or commentary.
- Treat repost only tactics as higher risk once X moves payouts to Original Content Rewards.
- Make your added value obvious through reporting, analysis, visuals, or meaningful commentary.
- Watch payout dashboards after September 8 to see how X defines original work in practice.