Athlete Business · Oct 11
DAZN’s LA Kings Deal Shows the Regional Sports Bundle Being Rebuilt for Streaming
The Kings are the local test case for a broader attempt to replace the cable RSN bundle with direct-to-consumer aggregation.
- Judge local sports streaming deals by market density, not one-team announcements.
- Follow who owns the subscriber relationship, because that is where the upside moves.
- Watch pricing, free sampling and linear partnerships to see whether the new bundle can scale.