Creators · Aug 3
Google Search Traffic Fell 34%. AI Answers Are Now a Distribution Strategy Problem
Axios and Chartbeat data point to a search shift creators cannot treat as a normal SEO wobble.
- Audit how much of your audience comes from Google before treating search as stable.
- Move repeat relationships into direct channels so one platform cannot bottleneck discovery.
- Write clear, original work that can surface in AI discovery and still earns return visits.