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Kantar — Concepts | NewsPals
Concepts
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Kantar
the lore behind the feed
Kantar
The stories that keep pulling this idea back into the feed.
3 stories
In the feed
creator-economy
Kantar says creator marketing has a likes problem, not an impact plan
The Creator Game Plan research is a reality check for brands and a negotiation tool for creators.
creator-economy
Kantar's Creator Game Plan says likes are a bad ROI proxy
The contrarian read from Kantar is simple: a busy comment section can still fail the brief.
creator-economy
Kantar’s Creator Game Plan says likes are a weak proxy for creator impact
A Kantar review of over 15,000 branded creator assets argues campaigns need proof beyond platform applause.
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