AI & ML · Jul 6
FTC AI Bias Proposal Says Disclose Hidden Steering, Not Ban Bias
The agency is framing secret output steering as a disclosure problem for AI companies, not a ban on bias itself.
- Treat hidden model steering as a disclosure and trust design problem, not just a legal footnote.
- Document when truthfulness competes with safety, ranking, brand, policy, or recommendation objectives.
- Test disclosure mechanisms in product flows, since prompt warnings may not meaningfully change model behavior.