Athlete Business · Aug 27
Tennessee's NIL collective shows why NIL money is moving from donor checks to owned retail
The Volunteer Club's Knoxville store turns fan loyalty into commerce the collective can see, sell, and repeat.
- Treat NIL retail as a commerce channel, not just a fan shop with better slogans.
- Athletes should ask how store revenue, royalties, and customer relationships are allocated before lending their name.
- Collectives that measure purchases can build more durable NIL models than groups relying only on donor enthusiasm.