Creators · Sep 18
Threads wants podcast discovery to happen in the conversation, not the audio app
Meta is giving podcasters profile banners, episode cards, reminders, and insights, pointing to a bigger platform play for show discovery.
- Treat Threads as a podcast discovery surface, not just another place to repost clips.
- Package each episode with strong cards, reminders, and conversation prompts before launch day.
- Watch Podcast Insights for which topics and guests actually move listeners toward the show.