Startups · Jul 22
Cooley's Vanilla and David Wang make $495 legal work a product
A flat fee for fund transfers reframes law firm work as a packaged output, not a billable hour scavenger hunt.
- Price repeatable expert work around finished outcomes, not the labor customers cannot see.
- Use fixed fee products to make premium services easier to buy without cheapening complex advisory work.
- Build moats around workflow context, review steps, documents, and customer trust, not just online forms.