Creators · Sep 14
Daily Mail Sets Social Video as 33% of Direct Ad Revenue by 2027
New Media turns creator-style short video into a sales target, not just a place to park clips after publication.
- Treat short video as a product with buyers, not just a distribution habit.
- Package repeatable creator-led formats so advertisers can understand them quickly.
- Watch whether the 2027 target pushes other publishers to reorganize around social video.