Athlete Business · 2 ago
Penn State makes GIANT a stadium cornerstone as sponsorships move past jersey patches
The official grocery partner deal points toward gates, premium signage, and venue integrations as the next college sponsorship shelf.
- Treat renovated college venues as media inventory, not just construction projects.
- Watch category exclusivity closely, because it can be as valuable as the visible signage.
- Separate venue sponsorship from NIL unless athlete compensation is clearly disclosed.