Athlete Business · Sep 20
On Signs Kylian Mbappé Away From Nike to Build Soccer Infrastructure
The Swiss running brand is buying category credibility, product input, and equity aligned upside for its football boot push.
- Treat elite athlete deals as market entry infrastructure, not just advertising.
- When terms are undisclosed, look for equity, product input, and IP control.
- On's real test is whether its boots earn trust beyond Mbappé's personal brand.