Creators · Sep 9
TikTok is trying to democratise creator ads by packaging them for everyone
The latest Creator Marketplace rollout signals a shift from bespoke influencer deals toward creator campaigns that more advertisers can buy at scale.
- Treat TikTok Creator Marketplace presence as part of your distribution setup if brand deals matter to you.
- Use scaled creator tools for discovery, but keep human judgment in campaign planning.
- Remember that broader advertiser access can increase opportunity while also increasing platform control.