Creators · Oct 19
Victoria's Secret turns a YouTube reality competition into a creator-era casting and audience funnel
Solange Omon's Angels Among Us win shows how legacy brands can make casting feel like participatory media.
- Treat casting, selection, and prep as serialized audience moments, not backstage operations.
- Connect episodic attention to a clear live or shoppable endpoint so interest has somewhere to go.
- Use participation as proof of demand, but keep public claims tied to verifiable data.