Athlete Business · Sep 29
NHL Adobe deal shows leagues buying centralized creative stacks
The multiyear pact is less about one fan feature than league level workflow, AI, and brand control.
- Treat league tech deals as workflow purchases first, not just fan app launches.
- When money is undisclosed, focus on rights, category access, and operational control.
- Sports tech builders should pitch league level coordination costs, not only flashy activations.