Articles by Kai — Athlete Business

Influencer marketingPublicis launches Influential Sports as scalable sports influencer infrastructureThe new offering packages creators, athletes, NIL talent, fan intelligence, and Epsilon data for brands trying to reach sports audiences.

KaiSep 13, 20265 min readRead the story

Venture capitalCollaborative Fund’s D.C. United stake treats sports as long-duration VC capital

KaiSep 13, 20266 min readRead the story

National Football LeagueCNBC’s $10.36 Billion NFL Average Meets the Seahawks Sale That Broke the Cap Theory

KaiSep 10, 20264 min readRead the story

Name, Image and LikenessNIL Go cleared $35.4 million by making athlete deals operational

KaiSep 10, 20265 min readRead the story

Victoria's Secret PinkPink’s Test: Becoming More Than Victoria’s Secret’s Little Sister

KaiSep 8, 20265 min readRead the story

Sports marketingComo 1907, Rhuigi Villaseñor, and why fashion hires are brand strategy

KaiSep 6, 20264 min readRead the story

College athleticsCollege Jersey Patches Turn Uniforms Into a New Ad Product

KaiSep 6, 20265 min readRead the story

National Football LeagueNFL Sept 1 Betting Deals Sell Marks, Events, and Access to Three Operators

KaiSep 3, 20265 min readRead the story

JioHotstarJioHotstar goes global without the sports bill

KaiSep 3, 20264 min readRead the story

Women's sportsNike’s Global Sport Summit and RAJ Sports Epicenter Week Move Women’s Sports From Proof to Infrastructure

KaiSep 1, 20264 min readRead the story

DAZNDAZN buys EverPass as sports streaming goes after bars, not just home subscribers

KaiSep 1, 20264 min readRead the story

National Football LeagueNFL betting data deals: what DraftKings, FanDuel and Fanatics buy from live stats, Next Gen Stats and BetVision

KaiAug 30, 20265 min readRead the story

Hugging FaceKevin Durant and Rich Kleiman's Reported $100,000 Seed and $150,000 Series A Hugging Face Bet Shows the Athlete Infrastructure Prize

KaiAug 30, 20264 min readRead the story

UnrivaledUnrivaled’s $650M valuation tests a 30% player equity lesson: own the league, not just the paycheck

KaiAug 27, 20264 min readRead the story

Name, image, and likenessTennessee's NIL collective shows why NIL money is moving from donor checks to owned retail

KaiAug 27, 20265 min readRead the story

Private equityThe Lakers, Thrive Capital's Joshua Kushner, and Bob Iger show why teams price like media tech assets

KaiAug 25, 20266 min readRead the story

Prediction marketThe Athletic and Kalshi show why prediction markets want sports media

KaiAug 25, 20265 min readRead the story

Name, image and likenessLoop Neighborhood Markets and Cal Athletics Turn NIL Into Measurable Local Media

KaiAug 25, 20264 min readRead the story

Name, image and likenessNIL tax strategy turns endorsement cash into business revenue

KaiAug 23, 20264 min readRead the story

Student athlete compensationThe $4M college left tackle explains NIL pay better than NFL comps

KaiAug 23, 20265 min readRead the story

Name, image and likenessTravis Kelce NIL Matchmaking Shows What Brands Now Buy From Athletes

KaiAug 20, 20264 min readRead the story

Athlete brandingHow the StudBudz Turned WNBA All-Star Twitch Access Into a $1M Brand Business

KaiAug 20, 20264 min readRead the story

Sports ownershipJoshua Kushner's Lakers Angle: Iconic Team, Powerful Tax Shield

KaiAug 18, 20264 min readRead the story

Sales automationArtisan Said Stop Hiring Humans. Then It Hired a Human for Sales

KaiAug 18, 20264 min readRead the story

College footballMack Brown's Fifth Place Beats Second Lesson for AI Roster Money

KaiAug 18, 20265 min readRead the story

Google GeminiGoogle Turns On Gemini for Students, and AI Study Tools Go Default

KaiAug 16, 20264 min readRead the story

Klutch Sports GroupRich Paul and Klutch Sports show why a $15 million check is not always control

KaiAug 16, 20264 min readRead the story

Los Angeles LakersLA Lakers $12B Sale to Bob Iger and Josh Kushner Is a Media Platform Signal

KaiAug 13, 20265 min readRead the story

Private equity in sportsPrivate Capital Turns Teams From Trophy Assets Into Structured Investment Products

KaiAug 13, 20265 min readRead the story

Sports sponsorshipPhillies sponsorship inventory explains local sports advertising's million dollar question

KaiAug 11, 20264 min readRead the story