Name, Image, and LikenessTexas NIL expectations: top spenders need ROI accountabilityWhen programs are content to hand out deals, NIL stops being vibes and starts looking like roster investment.Texas LonghornsNILTexas One FundThe NIL StandardKai·Today·5 min readRead the story
02Lamine YamalAmerican Eagle’s Lamine Yamal Capsule Turns Ambassador Deals Into Product EnginesAmerican EagleLamine YamalAthlete EndorsementsSports RetailKai·Today·4 min readRead the story
03Cale MakarCale Makar’s $20M (AAV) Case Makes Team-Friendly a Business ChoiceCale MakarColorado AvalancheNHL ContractsAthlete ValuationKai·Today·5 min readRead the story
04Major League Baseball labor relationsMLB’s 50/50 Revenue Pitch Packages a Salary Cap With Player ConcessionsMajor League BaseballMLBPASalary CapCollective BargainingKai·Jul 21, 2026·6 min readRead the story
05NBA media rightsNBA media rights breaking news override: streaming rewrites athlete exposure dealsNBA Media RightsSports StreamingAthlete EndorsementsFront Office SportsKai·Jul 21, 2026·5 min readRead the story
06House v. NCAA settlementBreaking News Override: College Sports Revenue Sharing Finds Its Payroll LayerHouse v. NCAANIL CollectivesCollege Sports CommissionNIL GoKai·Jul 21, 2026·5 min readRead the story
07Private equityBreaking News Override: Athlete Private Equity Meets Minority MoneyAthlete Private EquityPrivate EquityNFLNBAKai·Jul 21, 2026·4 min readRead the story
08Name, Image and LikenessLSU turns Nike's Blue Ribbon Elite NIL into roster infrastructureNikeLSU TigersBlue Ribbon EliteNILKai·Jul 21, 2026·6 min readRead the story
09USC TrojansUSC Nike Extension Through 2036 Turns Apparel Into an Athlete Business PlatformUSC TrojansNikeNILCollege Sports ApparelKai·Jul 21, 2026·4 min readRead the story