Articles by Kai — Athlete Business

Name, Image, and LikenessNebraska Redirects Athletics Revenue Into NIL DealsThe Huskers are treating athlete compensation as a core budget choice, not a booster side project.

KaiOct 27, 20264 min readRead the story

Prediction marketThe NBA Is Pulling Prediction Markets Inside Its Data Fence

KaiOct 27, 20264 min readRead the story

Major League Baseball media rightsMediaPost Says MLB Regional Airing Rights Stay $1.6B Despite RSN Disruption

KaiOct 25, 20264 min readRead the story

Sports analyticsBevo Lab Turns Texas Athletics Into an Applied AI Classroom

KaiOct 25, 20265 min readRead the story

Financial technologySBJ Unpacks puts athlete wealth AI in vertical fintech's test lab

KaiOct 22, 20265 min readRead the story

National Football LeagueNFL treats sports operations as a portfolio with General Atlantic

KaiOct 22, 20264 min readRead the story

Private equity in college athleticsKansas Board of Regents makes athletics private equity talks an early notice event

KaiOct 20, 20264 min readRead the story

Mergers and acquisitionsSports M&A hits 499 deals as investors buy the pipes beyond teams

KaiOct 20, 20264 min readRead the story

Sports technologySyncra and Neumetry’s AI-Powered Readiness Platform Tests Coach Workflow Over Data Dashboard

KaiOct 18, 20264 min readRead the story

National Basketball AssociationNBA’s 2026-2027 Betting Policy Pairs Partner Limits With AI Wager Flags

KaiOct 18, 20264 min readRead the story

UEFAUEFA adds 2028 to 2036 national-team rights to its Relevent club bet

KaiOct 15, 20265 min readRead the story

Name, Image and LikenessIndiana high school NIL entered PBAs in May while lawmakers stay out

KaiOct 15, 20264 min readRead the story

Name, Image, and LikenessIllinois embeds LEARFIELD, and NIL moves into the revenue office

KaiOct 13, 20265 min readRead the story

Name, image and likenessSEC Standardizes NIL Contracts Into a Self-Governance Workflow

KaiOct 13, 20264 min readRead the story

National Football LeagueNFL Early Downs Are 47 Percent Under Center Through Week 4, and Shotgun Was Not Destiny

KaiOct 11, 20264 min readRead the story

DAZNDAZN’s LA Kings Deal Shows the Regional Sports Bundle Being Rebuilt for Streaming

KaiOct 11, 20265 min readRead the story

NikeNike’s Historic Jordan Brand Retro Engine Is No Longer Working. Now It Needs a New Halo

KaiOct 8, 20264 min readRead the story

Sports sponsorshipVisa turns NFL sponsorship into a 13 team local activation bet

KaiOct 8, 20264 min readRead the story

FanaticsFanatics Turns Sportsbook Marketing Into a Sports Commerce Ecosystem Bet

KaiOct 6, 20264 min readRead the story

The Sports BraThe Sports Bra Turns Women’s Sports Fandom Into a Franchise Strategy

KaiOct 6, 20264 min readRead the story

Name, Image, and LikenessNick Saban’s NIL Critique Is a $50 Million Market Design Problem

KaiOct 4, 20264 min readRead the story

Name, Image and LikenessAdejah Hodge’s Nike Deal Is a Startup Test for Track Athletes

KaiOct 4, 20264 min readRead the story

BaseballStrength Testing Should Be a High School Baseball Operating System

KaiOct 1, 20264 min readRead the story

Sports technologyNHL Adobe deal shows leagues buying centralized creative stacks

KaiSep 29, 20264 min readRead the story

Name, Image, and LikenessSenate Passed the Protect College Sports Act. Now NIL Has a Systems Problem

KaiSep 29, 20264 min readRead the story

College athleticsUW Madison NIL operations make roster churn a business job

KaiSep 27, 20265 min readRead the story

Protect College Sports Act of 2026Protect College Sports Act Nears a Vote, and Athlete Leverage Is in the Amendments

KaiSep 24, 20265 min readRead the story

On HoldingOn Holding turns Mbappé's Nike exit into a 2029 margin bet

KaiSep 24, 20265 min readRead the story

New York YankeesApollo’s Yankees Stake Shows Sports Teams Are Infrastructure Now

KaiSep 22, 20265 min readRead the story

Basketball Africa LeagueNBA's Basketball Africa League Franchise Push Turns Marketing Into Owned Infrastructure

KaiSep 22, 20264 min readRead the story